Crooked Tea is known for its bright, cartoon-inspired identity, but our ongoing collaboration also gives us room to experiment with new visual styles.

As specialists in cel animation, we developed a custom, hand-drawn brush aesthetic that brings a different look to the brand while preserving its playful tone and skater-inspired attitude. Fluid transitions, sketchy lines, and a muted color palette give these animations a more organic, artistic feel.

For social media teams and brand directors, creative experimentation is an important part of content production. Exploring different animation styles helps brands test new creative directions, refresh their visual identity, and find new ways to engage their audiences with the flexible stylistically partner in video production.

Crooked Tea’s distinctive can is central to its brand identity. Its recognizable label and bold packaging make the product an important visual element across social media campaigns and advertising.

To showcase the packaging, we created dynamic 3D product animations with a focus on realistic materials, lighting, and detailed product rendering. These visuals work particularly well in paid advertising, where clear product presentation and strong visual impact matter.

For selected videos, we combined polished 3D renders with hand-drawn brush overlays and sketchy lines. This blend of CGI and 2D animation creates a raw, artistic finish that extends beyond social media to other brand placements, including stadium banners.

Our partnership with Crooked Tea has continued through major product launches, including Crooked Pop, the brand’s spiked soda line.

For this launch, we brought fruit characters to life through expressive animation, turning familiar ingredients into playful brand mascots. These characters help communicate the product’s personality and give the brand flexible creative assets for social media campaigns.

Our work includes hand-drawn animated GIFs, looping animations, walk cycles, and other character movements tailored to each concept. These reusable assets give marketing teams more ways to introduce new products, support campaign launches, and maintain a consistent visual identity across platforms.

Animated mascots and reusable character assets also create opportunities for seasonal social media content. From the Fourth of July to Halloween and Christmas, brands can adapt their characters and visual styles to holidays, cultural moments, and relevant online trends.

For beverage producers, social media agencies, and marketing teams, these animations provide a way to keep content fresh without starting every creative project from scratch. Custom animated GIFs, short loops, and character-based videos help brands communicate in a recognizable voice while building stronger connections with their audiences.

Explore our articles on animated GIF design for brands and social media and social media animation to learn more about creating animated content for digital campaigns.

Animwood creates custom 2D and 3D animation, animated GIFs, product videos, and social media content for brands, agencies, and marketing teams. Whether you need animated mascots, product launch visuals, or a new creative direction for your social media campaigns, we can help bring your ideas to life.

Contact us at newbusiness@animwood.com