PIPSC: 2D Animated Explainer Video for Member Onboarding

AUTHOR: Animwood CATEGORY: Explainer video

How can a union introduce new members to its mission, services, and support network in a clear and engaging way? Animwood created a 2D animated explainer video for the Professional Institute of the Public Service of Canada (PIPSC), a union representing public service professionals in Canada.

Designed to support member onboarding and marketing communication, the video uses an upbeat tone, warm voice-over narration, and visuals inspired by PIPSC’s branding to introduce the organization and its work on worker rights.

 


Animation and Visual Style

The video combines expressive 2D character animation with a friendly visual style to make organizational information easier to follow. We used carefully storyboarded scenes, smooth transitions, and subtle morphing effects to create a cohesive flow between sequences.

Attention to small movements and visual details helped give the animation its warm, approachable character.

 

Behind the Scenes: 2D Character Animation in Moho

We rigged and animated the characters using Moho’s Smart Bones in a 2D cut-out animation workflow. This approach gave us precise control over character movement and helped create fluid, expressive animation.

The result combines an efficient production technique with the charm and personality of hand-crafted character animation.

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Looking for an Explainer or Marketing Video?

Explore our articles on animated onboarding and internal communication videos and character-driven explainer videos to learn how animation can help organizations communicate complex information and introduce their services.

You can also discover how we approach animation production for nonprofits, NGOs, and foundations.

Contact Animwood at newbusiness@animwood.com to discuss your project, request an estimate, or explore creative options for your next animated video.


 

CREDITS

ART DIRECTION 
Skyler Michaels

LEAD ANIMATOR
Paweł Granatowski
Maja Krajewska

ANIMATION
Sara Szymocha
Karol Szulc
Jennifer Dzielo

 

PRODUCTION
Maciej Butscher

CLIENT

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