Home Projects Ads & Brand Videos Amazon Studios Technology: Marketing Animated Video Production

Marketing Animated Video Production for Amazon Studios Technology

AUTHOR: Animwood CATEGORY: Ads & Brand Videos

Animwood partnered with Amazon Studios Technology to produce a series of animated videos, including explainer videos, cybersecurity animations, and a marketing animated video introducing the team's mission, goals, and solutions for filmmakers.

The project needed to communicate complex ideas in a clear, engaging, and visually distinctive way. We combined 2D animation, traditional cel animation, and stylized 3D environments to create a cinematic visual style that balanced the approachable feel of cartoon animation with the professional tone of a global brand.

The result was a branded marketing video designed to introduce the team, explain its work, and make technology easier for filmmaking professionals to understand.

 

Narrative and Animated Mascot Design

The video uses seamless transitions, dynamic camera movements, and connected scenes to guide viewers through the story.

At the center is OLO, a small robot mascot designed for the Amazon Studios Technology team. OLO introduces key messages, connects different parts of the narrative, and creates a recognizable visual identity for the video.

An animated mascot can make a marketing video more memorable by giving a brand a consistent character through which to communicate its message.

Explore our OLO mascot design and animation project to see how character design supports brand communication.

 

Stylized 3D Animation

We used stylized 3D animation to create environments, objects, and vehicles that add depth and cinematic flexibility to the marketing video.

The process began with sketches and visual development, followed by 3D modeling and texturing. Each element was designed to blend naturally with the 2D characters and traditional animation.

Combining 2D and 3D animation allowed us to create dynamic camera angles and immersive scenes while developing a visual style tailored to the Amazon Studios Technology brand.

 

Traditional Animation for Dynamic Scenes

We combined cut-out character animation with traditional frame-by-frame, otherwise known as cel animation, to give selected scenes greater movement and expression.

This hybrid approach allowed us to balance controlled character performances with more energetic, cinematic sequences, helping maintain visual interest throughout the video. For marketing animated video production, combining animation techniques offers greater creative flexibility and helps a brand develop a visual style suited to its message and audience.

 

Compositing and Cinematic Depth

Compositing brought the 2D and 3D elements together into one cohesive visual experience.

We used layered environments, depth of field, and camera movement to create a stronger sense of space and cinematic depth. These techniques helped integrate the animated characters with their surroundings and gave the final marketing video a polished finish.

Careful compositing is essential when different animation techniques need to work together seamlessly within a single brand film.

 

Storyboarding and Visual Planning

Storyboarding established the visual direction before animation production began. It helped us plan the narrative, organize the scenes, and guide the viewer's attention through the key messages.

For a marketing animated video, storyboarding connects the message with the visual storytelling. It helps align the script, scene composition, character actions, and transitions before detailed animation begins.

Explore more of our work through the Amazon Studios Technology Tech Tank event video and Amazon Studios Technology cybersecurity explainer video.


 

Create Your Next Marketing Animated Video

 

Animwood is a European animation production company creating marketing animated videos, 2D brand animation, and animated promotional content for businesses and technology brands.

From the initial concept and storyboard to character animation and final compositing, we develop visual stories that help brands communicate complex messages in a clear and engaging way.

 

Planning a marketing animated video for your brand? 

Contact us at newbusiness@animwood.com to discuss your project.


 

CREDITS

CREATIVE DIRECTION
Sebastian Komorowski

PRODUCTION
Maciek Butscher
Maja Krajewska

DESIGN
Sebastian Komorowski
Agnieszka Zbudniewek
Martyna Pianka
Paulina Undziakiewicz

RIGGING
Denis Frolov
Karol Szulc

MUSIC & SFX
Giorgio Riolo

LEAD ANIMATOR
Paweł Granatowski

2D & 3D ANIMATION
Maja Krajewska
Wiktoria Mazur
Denis Frolov

FRAME BY FRAME ANIMATION
Sebastian Komorowski
Karol Szulc

CLIENT

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