Computer graphics has become an established form of art, admired and judged on its own merits. But for this to happen, digital artists first needed technology and solutions that would complement their talents and artistic vision.

Through their global B2B platform and school, Meshmellow not only provides technology but also builds a community that supports, helps, and empowers product, fashion, and game designers, virtual effects specialists, and animation creators.

Being part of creative industries ourselves, we knew from the start that we wanted to partner with Meshmellow on this project. Creating a minute-long promotional video about their offerings required us to come up with a storyline and nail both character design and development.

What’s interesting, the client—headquartered in Shanghai, with offices in Hong Kong and Singapore—was really intrigued to see a European take on their company culture and services.