NAQUA is a major shrimp and fish farming business in Saudi Arabia and neighbouring regions. The goal was to introduce the company to wider audiences and create engaging videos for onboarding, investor communications, and corporate presentations. Instead of relying on conventional live-action footage, we developed a visual style that combined collage, archival imagery, illustration, and motion design.

Animwood managed the full production process, from creative direction and style frames to illustration, animation, and sound design. We also produced English and Arabic versions, including voice-over recording, to support communication across different languages and markets.

Our mixed-media approach brought NAQUA’s photographs and archival materials to life in a manner that mimics analogue and hand-made animations. We combined client’s materials with custom illustrations, painterly textures, animated typography, selected AI-generated visual elements, and motion design to create a handcrafted collage aesthetic.

The different visual materials worked together to tell the company’s story in an accessible and memorable way. This style helped the videos stand apart from conventional corporate films while retaining the maturity needed for business audiences.

For another example of this visual approach, explore our Redbreast Whiskey animated brand film, which won at the Crafty Awards. It shows how a distinctive animation style can give a brand film a strong visual identity.

The creative direction needed to balance visual character with business credibility. The videos had to feel engaging and distinctive while remaining suitable for investor presentations, business meetings, corporate communications, and industry events.

We used animated data, minimalist infographics, illustrated processes, and carefully composed transitions to make information easier to follow. These elements helped communicate NAQUA’s development, operations, and environmental context in ways that static presentations and photographs alone could not.

Some sequences drew on the visual language of biological and environmental animation, using illustration and motion to explain processes in greater detail. This made the series relevant not only as brand storytelling, but also as an example of how animation can communicate complex industrial and environmental subjects.

Explore our guide to explainer video styles and animation examples to learn more about different approaches to animated communication.

Within one year of launch, the three NAQUA animated brand videos generated more than 9 million views on YouTube across their English and Arabic versions.

The results demonstrate how a distinctive creative direction can help a company introduce its story to a wider audience. By combining mixed-media animation, collage, archival imagery, and motion design, we created a brand video series that moved beyond conventional corporate footage while supporting NAQUA’s communication, onboarding, and investor-facing needs.

Animwood produces mixed-media, collage, and illustrated brand videos for companies, nonprofits, and organizations that want to present their work in a memorable way.

We work with clients and creative partners across Europe, the Middle East, and beyond, including projects that require Arabic and English versions. From creative direction and illustration to animation, sound design, and localized voice-over, we can support the full production process.

If you’re planning a brand video, environmental animation, product story, or marketing campaign, contact us at newbusiness@animwood.com to discuss your project.