Food Talks
How can animated characters make climate change more relatable and inspire people to take action?
For Acumen’s Food Talks campaign that took place at NYC Climate Week, Animwood created six animated GIFs featuring everyday foods as memorable characters.
Each mascot represented a food at risk of disappearing due to climate change and was paired with a bold, engaging tagline to communicate the environmental message in a simple, accessible way.
Cocoa
"Without me, try eating your feelings away with raisins."
Coffee
"Try starting your morning
without me."
Maize
"Movie night?
Not without me."
Mango
"Without me, your smoothie is just vibes and ice."
Tomato
"Ever tried a BLT
without the T? Sad."
Lettuce
"Try being an iceberg
lettuce in this heat."
Character Design
We received climate-related information and taglines for each food item and were tasked with designing six distinct characters and scenarios. The illustrations needed to be eye-catching while still respecting the seriousness of the topic.
After several sketches and feedback rounds, we refined the direction and developed the final illustrations.
Making Of
After completing the designs, we animated them using cel animation to achieve fluid movement and a handcrafted feel that suited the characters.
Below, you can see the process from rough drafts to refined animation
and the final result.
Interested in how animated characters and GIFs can help your nonprofit or NGO communicate environmental and social impact messages? Explore our articles on climate change and environmental protection animation and animated mascots and brand heroes for more inspiration.
To discuss your next animated campaign contact us at:
CREDITS
CREATIVE DIRECTOR
Rafał Blecharz
EXECUTIVE PRODUCER
Matt Stelmaszczyk
ART DIRECTOR
Martyna Pianka
ANIMATION DIRECTOR
Kasia Orłowska
DESIGN
Kasia Orłowska
Martyna Pianka
ANIMATION
Kasia Orłowska
Emilia Pawlik
Dominika Gronek
Ewa Sztefka
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